FILM: Research into the target audience

The target audience to any type of film is important as not all films appeal to everyone. The characters and story line has a big impact to who the film may be directed to. We decided to aim our short film to young females aged 14-18. After choosing our audience we then had to look into what kind of hobbies these people have and what will interest them. We had to look into what types of magazine they would read and where would be the places they are most likely to visit as to advertise our film we wouldn’t want to advertise a poster at a football ground as this will not be reached by young female girls interested in music, parties, make-up and girlie clothes, which was our target audience.